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The difference between high and low prices for auto parts

2021-12-13

An auto parts salesperson once asked the auto parts boss: "There is a small stall in the auto parts city that sells small factory accessories. The price is very low and it is difficult to deal with. What should I do?" The auto parts boss asked, "Since the small stall is so powerful, why? It`s always been a small stall that manages non-standardized production of accessories from a small factory, but we are a well-known domestic car brand operated by a large auto parts company?" In fact, the low price of accessories usually only plays a "spoiler" role in the market. Incompetent bungler. In adversarial competition, high prices are often distracted or even frightened by low prices, but low prices are always difficult to rival high prices, and even defeated in the face of high prices. There is no profit support for auto parts. Where can auto parts provide distribution, after-sales service and update inventory of spare parts! Low-price strategy is sure to die!


Customers have always felt that auto parts are expensive, and their mission is to keep prices down. They count the purchase cost of auto parts with me. I really want to ask him:



Has the cost of auto parts personnel's salary and invoiced tax point been increased?

Has the store cost and warehouse rent of the auto parts company increased?

Are the management costs and inventory costs of the auto parts company added?

Has the auto parts company's door-to-door logistics cost and spare parts eliminated cost increased?

Do you still have after-sales?

Do you need three guarantees of auto parts quality?

Auto parts price strategy: Low price ignores the quality of auto parts itself, and only leaves customers with the impression of cheap parts, so the low price strategy of auto parts will undoubtedly die!

Only by positioning the quality of auto parts, reasonably pricing, and accumulating reasonable auto parts profits can the long-term competitiveness of auto parts enterprises and their sustainable development strategies be improved!

The prerequisite for auto parts service is profit. The profit margin of auto parts can be squeezed, but it cannot disappear. Otherwise, auto parts service will disappear together with the profit of auto parts. Please don't over-demand to lower prices. Every auto parts company or auto parts stall must survive. If you take away their auto parts space, the auto parts service will disappear. Please respect the auto parts industry, every auto parts person who does his best to serve the automotive aftermarket, including ourselves! Excuse me! Sometimes we will say to you: No, because we will work hard to do everything in the auto parts service, not only responsible for you, but also responsible for ourselves, but also responsible for the safety of drivers who drive on the road all day!

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